Performance Plugin
The Performance plugin adds an SEO tracking module to your Butterfly property. It allows you to analyze the positioning of your content in search engines and track the evolution of your keywords.
Note: Activation and configuration of this plugin are reserved for administrators.
What is the purpose of this plugin?
By activating the Performance plugin, a new Performance section appears in the sidebar. It gives you access to:
- Keyword tracking: Monitor strategic key phrases for your activity
- SERP positioning: View the position of your content in search results
- Trends: Analyze the evolution of your performance over different periods
- SERP features: Identify the Google features obtained (featured snippets, etc.)
Activating the plugin
- Go to Administration > Plugins
- Click on Performance
- Toggle the activation switch
- Configure the settings if necessary
- Save
Once activated, the Performance section appears in the sidebar for all users.
Using the performance module
Track a keyword
- Access the Performance section from the sidebar
- Click on Track a keyword
- Enter the key phrase you wish to monitor
- The system starts collecting positioning data
Filter by period
Select a time range to refine your data:
| Period | Description |
|---|---|
| 1 day | Day view |
| 2 days | Last 48 hours |
| 7 days | Weekly view |
| 28 days | Monthly view |
| 30 days | Complete month view |
Filter by group
Organize your keywords by groups to segment your analysis (by theme, by product, by market, etc.).
View associated posts
For each tracked keyword, click on it to view the posts that rank for this expression. This allows you to quickly identify which content contributes to your visibility.
Create a post from the performance section
If you identify a keyword without associated content, you can create a new post directly from the Performance section — an efficient way to fill gaps in your editorial strategy.
Tip: Regularly monitor your trends to identify content creation opportunities and respond to positioning drops.